NOW Fresh Grain-Free Adult Recipe Review

NOW Fresh Dry Cat Food Review


Quick Analysis

Ingredients:

Nutrition:

Potential Allergens: seafood, dairy and eggs

Est. Calories: 370 cal/100g

Price: $$$$


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Overall, NOW Fresh Grain-Free Adult Recipe is a significantly below-average cat food, earning 3 out of a possible 10 paws based on its nutritional analysis and ingredient list. For more information on our cat food analysis techniques, please click here.


Ingredient Analysis

When evaluating a cat food, the first five ingredients can tell you a lot about the quality of a product as they make up the bulk of the product. Ideally, you're looking for quality protein sources with a minimum of cheap starches, fillers or by-products. Continuing down the ingredient list, look for ingredients that resemble real food with a minimal number of unpronounceable chemicals - the same as you would for human food.

NOW Fresh Grain-Free Adult Recipe includes the following:

Quality Ingredients

  • de-boned turkey
  • de-boned salmon
  • de-boned duck

Questionable Ingredients

  • pea flour
  • potato flour

Potential Allergens

  • whole dried egg
  • de-boned salmon
  • cottage cheese

Note - a bolded ingredient in the above tables indicates it is one of the first five ingredients listed by the product manufacturer.

In this case, NOW Fresh Grain-Free Adult Recipe's most plentiful ingredient listed is de-boned turkey, which is considered a quality protein source.

Additionally, NOW Fresh Grain-Free Adult Recipe also contains as top ingredients pea flour. These types of ingredients are typically used as bulk-adding fillers and are not required in your cat's diet. However, they are sometimes used to help maintain the kibble shape in dry foods.

Allergen alert: This product contains de-boned salmon, cottage cheese and whole dried egg which may be problematic for cats who suffer from seafood, dairy or eggs food allergies.



Nutritional Analysis*

Compared to the other 2866 cat foods in our database, NOW Fresh Grain-Free Adult Recipe has:

  • significantly less protein than average
  • significantly more carbohydrates than average
  • an average amount of fat
  • less fiber than average
  • significantly less moisture than an equivalent wet food
In general, cats have been shown to do better with a higher protein, medium fat, lower carb diet with sufficient moisture. However, specialty diets as recommended by your veterinarian may prioritize a different nutritional breakdown.

Calorie Breakdown

Using the calculations provided by the AAFCO, NOW Fresh Grain-Free Adult Recipe has approximately 370 calories per 100g (105 calories/ounce), which is a few more calories compared to the average of the other dry cat foods in the CatFoodDB.


All the product information on this page is based on data collected from the manufacturer's product website as retrieved on January 1, 2022.

The authoritative source for ingredient lists and nutritional analysis for any pet food is always the pet food manufacturer.


Ingredients

Ingredients as published by the cat food manufacturer:

de-boned turkey, peas, potatoes, whole dried egg, pea flour, potato flour, natural flavor, canola oil (preserved with mixed tocopherols), coconut oil (preserved ...with mixed tocopherols), de-boned salmon, de-boned duck, flaxseed, pea fiber, suncured alfalfa, calcium carbonate, tomato, apples, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, cottage cheese, salt, DL-methionine, phosphoric acid, dried chicory root, taurine, choline chloride, vitamins (vitamin E supplement, niacin, L-ascorbyl-2-polyphosphate (a source of vitamin C), thiamine mononitrate, biotin, vitamin A supplement, d-calcium pantothenate, beta-carotene, riboflavin, pyridoxine hydrochloride, vitamin B12 supplement, vitamin D3 supplement, folic acid.), minerals (zinc proteinate, ferrous sulfate, zinc oxide, iron proteinate, copper sulfate, sodium selenite, copper proteinate, manganese proteinate, manganous oxide, calcium iodate.), dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, L-lysine, potassium chloride, yucca schidigera extract, L-carnitine, dried rosemary.


Guaranteed Analysis

Nutritional information as published by the cat food manufacturer.*

Protein: (min)
31.0%
Fat: (min)
18.0%
Fiber: (max)
3.5%
Carbs: (est)
31.0%
Ash: (est)
6.5%
Moisture: (max)
10.0%

Dry Matter Analysis

The manufacturer's published guaranteed analysis values normalized for moisture content.

Protein: (min)
34%
Fat: (min)
20%
Fiber: (max)
4%
Carbs: (est)
34%
Ash: (est)
7%
Calories: (est)
370/100g

*Note that nutritional percentages reported are only estimated values, and are indicated as such as (est). Each cat food manufacturer is required by law to publish a Guaranteed Analysis, which defines each product's maximum values of fiber and moisture in addition to the minimum values of protein and fat contained within. Optionally, manufacturers may also publish a product's ash content. When they are not published an average of 3% ash for wet food, and 6% ash for dry food, will be used. Because exact nutritional percentages are not available and all calculated values (including carbohydrate percentages and calorie amounts) are determined using these minimum and maximum published values and therefore may differ from actual values. Any other manufacturer published values in a product's Guaranteed Analysis is done at the manufacture's discretion, and is not used in any of the calculations done by CatFoodDB.

Although a high score may be indicative of a higher-quality product it is not a guarantee. Similarly, a low score may or may not indicate an inferior product. The best food for your cat is the one that meets their individual needs.


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